Mobile Ecosystems Market Study: Appendix J - Apple's and Google's privacy changes 2022 (CMA)

A research paper from the CMA

• From: Competition and Markets Authority
• Published: 1 September 2022

• Category: Ad hoc research
• Original publisher: Competition and Markets Authority
• Research area: Advertising and marketing, Future connectivity and internet, Media and entertainment, Technology
• Research topic: Adtech, Advertising spend, Application programming interface, Audio and radio, Data privacy, access and control, Digital economy, Internet of things, Measuring advertising effectiveness, Mobile devices, Privacy enhancing technology, Social media and instant messaging
• Research publish date: 10 June 2022

Abstract

This appendix discusses a number of policies that Apple and Google have implemented or announced in recent years aimed at protecting user privacy within their mobile ecosystems.

Both Apple and Google have developed policies to restrict the sharing of user data between third parties by:

• apps in their respective operating systems
• websites in their respective browsers

Citation

CMA, Mobile Ecosystems Market Study: Appendix J - Apple’s and Google’s privacy changes, 2022

Link

https://www.gov.uk/cma-cases/mobile-ecosystems-market-study#final-report

Published 1 September 2022