Mobile Ecosystems Market Study: Appendix H - Apple's and Google's in-app purchase rules 2022 (CMA)

A research paper from the CMA

From:
Competition and Markets Authority
Published
1 September 2022
Category:
Ad hoc research
Original publisher:
Competition and Markets Authority
Research area:
Advertising and marketing, Future connectivity and internet, Technology
Research topic:
Adtech, Advertising spend, Digital economy, Internet of things
Research publish date:
10 June 2022

Abstract

The main way in which both Apple and Google monetise their app stores directly is through requirements on certain developers to use their proprietary payment systems to process in-app purchases made by users, such as paid for apps, features or content within an app, or subscriptions. Apple and Google charge a commission of up to 30% for these transactions.

This appendix sets out potential effects arising from Apple’s and Google’s in-app purchase rules affects developers using their respective app stores.

Citation

CMA, Mobile Ecosystems Market Study: Appendix H - Apple’s and Google’s in-app purchase rules, 2022

https://www.gov.uk/cma-cases/mobile-ecosystems-market-study#final-report

Published 1 September 2022
Contents