Media Nations: UK 2020 (OFCOM)

A research paper from OFCOM

From:
Competition and Markets Authority
Published
25 March 2022
Category:
Ad hoc research
Original publisher:
Ofcom
Research area:
Advertising and marketing, Future connectivity and internet, Media and entertainment, Retail and digital commerce
Research topic:
Adtech, Advertising spend, Audio and radio, Future connectivity, Gaming, General and vertical search, Internet usage and attitudes, Measuring advertising effectiveness, News and publishing, Social media and instant messaging, TV, video and on-demand
Research publish date:
3 November 2020

Abstract

This is Ofcom’s third annual Media Nations report, a reference publication for industry, policy makers, academics and consumers.

It reviews key trends in the TV and online video sectors, as well as radio and other audio sectors. Accompanying this report is an interactive report that includes an extensive range of data. There are also separate reports for Northern Ireland, Scotland and Wales. This year’s publication comes during a particularly eventful and challenging period for the UK media industry. The Covid-19 pandemic and the ensuing lockdown period has changed consumer behaviour significantly and caused disruption across broadcasting, production, advertising and other related sectors.

Our report focuses in large part on these recent developments and their implications for the future. It sets them against the backdrop of longer-term trends, as laid out in our five-year review of public service broadcasting (PSB) published in February, part of our Small Screen: Big Debate review of public service media. Media Nations provides further evidence to inform this, as well as assessing the broader industry landscape.

Citation

Ofcom, Media Nations (2020) [online] Available at: Media Nations 2020: UK report (PDF, 2.6MB) [Accessed on 4 February 2022]

https://www.ofcom.org.uk/research-and-data/tv-radio-and-on-demand/media-nations-reports/media-nations-2020

Published 25 March 2022
Contents