Influencer Report: The impact of complicit social media influencers on the consumption of counterfeit goods in the UK 2021 (IPO)

A research paper from the IPO

From:
Competition and Markets Authority
Published
25 March 2022
Category:
Ad hoc research
Original publisher:
Intellectual Property Office
Research area:
Future connectivity and internet, Media and entertainment, Retail and digital commerce
Research topic:
Digital economy, Online retail, Safety and harms, Social media and instant messaging
Research publish date:
22 December 2021

Abstract

The Intellectual Property Office (IPO) commissioned researchers at the University of Portsmouth to carry out pilot research, looking into the impact of social media influencers promoting counterfeit products on levels of counterfeit consumption.

Citation

Intellectual Property Office, Influencer Report: The impact of complicit social media influencers on consumption of counterfeit goods in the UK (2021) [online] Available at: IPO Influencer Report 2021 [Accessed 10 February 2022]

https://www.gov.uk/government/publications/social-media-influencers-and-counterfeit-goods

Published 25 March 2022
Contents