Automated approaches to measuring online experiences 2021 (OFCOM)

A research paper from OFCOM

• From: Competition and Markets Authority
• Published: 25 March 2022

• Category: Ad hoc research
• Original publisher: Ofcom
• Research area: Advertising and marketing, Future connectivity and internet, Technology
• Research topic: Adtech, Application programming interface, Artificial intelligence, Data and AI, Data privacy, access and control, Internet usage and attitudes, Measuring advertising effectiveness, Personalisation algorithm, Safety and harms
• Research publish date: 1 June 2021

Abstract

This summary report from Faculty, commissioned by Ofcom, provides an assessment of the existing range of online automated tools, within a framework for measuring online experiences. It outlines current providers and the legal, ethical and other considerations to be addressed when using such tools.

Citation

Faculty, Automated approaches to measuring online experiences (2021) [online] Available at: Automated approaches to measuring online experiences (PDF, 4.1 MB) [Accessed 10 February 2022]

Link

https://www.ofcom.org.uk/research-and-data/internet-and-on-demand-research/online-nation

Published 25 March 2022