Report misleading medicines advertisements

If you are concerned about advertising you see for a medicine, please report it to MHRA or the industry self-regulatory body.

By law, advertising for a medicine must:

  • comply with the medicine’s summary of product characteristics (licence)
  • promote the rational use of the product by presenting it objectively and without exaggerating its properties
  • not mislead

There are also legal and self-regulatory requirements covering gifts and payments made by the pharmaceutical industry to healthcare professionals. This law applies to receipt of as well as giving of gifts and inducements. New self-regulatory requirements came into effect this year for disclosure of transfers of value.

MHRA and the industry self-regulatory body, the Prescription Medicines Code of Practice Authority (PMCPA), investigate complaints about breaches of these requirements.

If you have a concern about advertising for a medicine, please help to ensure effective regulation by reporting it to PMCPA at or the MHRA at

Further information

MHRA Blue Guide, Advertising and promotion of medicines in the UK

Delivering high standards in medicines advertising regulation, MHRA Advertising Standards annual report 2014

ABPI Code of Practice for the Pharmaceutical Industry

E-learning for healthcare professionals on the Code

Article citation: Drug Safety Update volume 8 issue 8 March 2015: 4

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