By law, advertising for a medicine must:
- comply with the medicine’s summary of product characteristics (licence)
- promote the rational use of the product by presenting it objectively and without exaggerating its properties
- not mislead
There are also legal and self-regulatory requirements covering gifts and payments made by the pharmaceutical industry to healthcare professionals. This law applies to receipt of as well as giving of gifts and inducements. New self-regulatory requirements came into effect this year for disclosure of transfers of value.
MHRA and the industry self-regulatory body, the Prescription Medicines Code of Practice Authority (PMCPA), investigate complaints about breaches of these requirements.
Article citation: Drug Safety Update volume 8 issue 8 March 2015: 4