comply with the medicine’s summary of product characteristics (licence)
promote the rational use of the product by presenting it objectively and without exaggerating its properties
There are also legal and self-regulatory requirements covering gifts and payments made by the pharmaceutical industry to healthcare professionals. This law applies to receipt of as well as giving of gifts and inducements. New self-regulatory requirements came into effect this year for disclosure of transfers of value.
MHRA and the industry self-regulatory body, the Prescription Medicines Code of Practice Authority (PMCPA), investigate complaints about breaches of these requirements.