The two-year extension phase of the UNDP’s ‘Strengthening Democracy and Electoral Processes in Cambodia’ (SDEP) aims to increase civic engagement, participation and interaction between government, civil society and citizens through stronger democratic processes. To this end, and based on a UN commitment to working with youth, UNDP, through SDEP, is looking to develop a sustained and strategic media outreach campaign with youth and for youth. It is hoped that this initiative will help establish a platform by which young women and men can learn from and engage in the processes leading up to the 2012 Commune Council Election and the 2013 National Assembly Election.
The purpose and scope of this study was to build upon existing research and provide a baseline for future youth initiatives conducted by the UN and other interested or relevant organizations. The research was designed to provide recommendations about target audiences; key concepts and messages; multi-media strategy; media formats and media planning.
BBC World Service Trust, London, UK, 263 pp.