Non-use of effective contraceptives is the major contributing factor to unintended pregnancy. Reasons for non-use or use of less effective methods vary greatly. Implications for market development vary according to profile of reasons for non-use among different populations. Counselling and method choice remain fundamental strategies to reducing unmet need and unintended pregnancies.
Askew, I. Why contraceptives aren&#8217;t used and implications for Market Development. Presented at &#8220;Priming the Future.&#8221; Market Development Approaches Working Group Meeting, eproductive Health Supplies Coalition, June 4th, Hewlett Foundation, Menlo Park. (2012) 16 pp.