This study aimed to generate, document, illustrate and review the intensifying advertising campaign, promotion and sponsorship by the tobacco industry and to assess their effects on the Cambodian public. It was found that tobacco advertisement, promotion, sponsorship and direct marketing are rampant and widely available throughout the country. In general, study findings suggest that Cambodian people are aware that tobacco ads are very dangerous and they support a ban on all kinds of advertisement, promotion and sponsorship of tobacco products and that the Royal Government of Cambodia should approve the tobacco control law in Cambodia. However, support for other tobacco control policies such as increased taxation, smoke-free areas and picture health warning on cigarette packs was very low indicating the lack of understanding of such policies. Thus, there is a neeed to educate the populace on the effectiveness of such tobacco control measures. With the ratification of Framework Convention of Tobacco Control (FCTC) by the Royal Government of Cambodia (RGC), the national tobacco control law should be ratified, especially banning of tobacco advertising, promotion and sponsorship.
National Center for Health Promotion (NCHP), Ministry of Health, Cambodia. 35 pp.