Tips for Using the Media

Abstract

This paper was written to assist those using the media to communicate research. Tips include: - find out how the media works - create a media contact list - decide on a few key messages - create a relationship with the media - polish up your media skills - be realistic about where you can sell your story - use online services to reach mass audiences

Citation

CIMRC, Wallingford, UK, 4 pp.

Tips for Using the Media

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