The tourism industry has established itself as one of the world's major industries, one that offers significant opportunities for employment creation, local economic development and integration in to the international market. Millions of poor people live in places that are also tourism destinations. But many tourism companies claim that poverty reduction is not their business. This brief explains why poverty does matter to tourism businesses and describes what companies - both in the originating and destination countries - can do to contribute to the global effort on poverty reduction. A number of action points are listed.
London, UK: ODI, Pro-poor tourism briefing No 2, 4 pp.