The development of a new tool to understand and access markets for the poor: Participatory market appraisal.
MOVE (Market Oriented Value Enhancement) was conceived in response to the failure of the project to find ways of helping the severely disadvantaged such as landless and illiterate women of low social status, for whom improved NR management meant little. A new tool, Participatory Market Appraisal (PMA) was developed for illiterate people, which used symbols instead of script, and was used in house to house surveys of product requirements in Mugad. The tools were tested in one village and then extended to all project villages. It is concluded that MOVE is a method that is applicable to the poor and illiterate, the first round of testing its replicability was successful, and is worth extending to other areas.
Subhas, M.S., Purushothaman, S. and Rao, V. 2005. The development of a new tool to understand and access markets for the poor: Participatory market appraisal. Annex H of the Final Technical Report of project R8084. Bangor: School of Agricultural and Forest Sciences, University of Wales. 70 pp.