The specific objective of the communications strategy was to raise awareness of the products developed in R8470 (Synthesis of FMSP experience and lessons learned for co-management) as well as those produced in projects R8462 (Evaluation and uptake promotion of data collection guideline for co-managed fisheries) and R8464 (Application and promotion of FMSP Participatory Fisheries Stock Assessment - ParFish) in order to achieve uptake of the lessons learned and methods developed in these projects as well as a range of other FMSP projects. Uptake is intended to ensure that the lessons learned and experiences become incorporated into the policies, programmes and activities of the target communications stakeholders. It is expected that benefits will be passed on to the poor through improved resource management arrangements and management outcomes will occur, although not within the lifetime of the project. This report provides details of the first stage of the process leading to uptake: the promotion of the communications products to a range of communication stakeholders together with some initial indications of the opportunities for uptake.
MRAG Ltd., London, UK, 20 pp.