Reducing poverty by meeting the United Nations' Millennium Development Goals (MDGs) is an interdisciplinary undertaking, in which Marketing Science logically plays a role. The papers in this special issue cover a range of methods, from traditional consumer research experiments (on images of poverty, donation behaviour) and sample surveys on the credibility of celebrity marketing, to observational studies of community values and customs (on micro-finance or agricultural enterprise).
Rugimbana, R.; Carr, S. (Editors) Special Issue on Marketing and Development out of Poverty. International Journal of Nonprofit and Voluntary Sector Marketing (2009) 14 (2) 95-160.
Special Issue on Marketing and Development out of Poverty