Social Norms and Communication Influence

From:
Department for International Development
Published
1 January 2009
Document Type:
Briefing
Theme:
Research Communication and Uptake

Abstract

Social norms can be understood as either “what most people think and do” or, alternatively, “what individuals believe most people think and do.” This Brief is concerned with norms, and how communications can influence and change social norms.

Citation

Technical Brief on Communication and Governance, 5 pp.

Social Norms and Communication Influence

Published 1 January 2009
Contents