Identify effective social mobilisation approaches for service delivery in urban contexts. Where possible, look to identify and map approaches that are relevant to, or are used in, Pakistan.
Suggestions for improving urban social mobilisation include:
- Self-help groups: Creating community groups for expectant mothers, for
example, or certain types of workers, can provide a basis for social
support. These can used as a basis for social mobilisation to enable
the public to demand and gain access to services.
- Issue-based targeting of individuals and groups: This involves
identifying issues first and then targeting individuals and
organisations in communities, who have already shown a demonstrable
commitment on these issues.
- Education: Greater education is linked to greater social mobilisation.
Classes can provide a way for people to meet and form groups on which
to base social mobilisation. Education can be vocational or
- Use and build on accepted institutions and ways of working: These can
be cultural institutions such as the Pahstun jirga, the Islamic
concept of shura, and sanghas often associated with Buddhism. They can
also be based on historical institutions such as anti-dictatorship or
- Use and build on existing associations: Social mobilisation movements
can build on a number of existing ethnic associations, issue-based
associations (e.g. water user associations, saving and loan
associations), or work associations, such as unions.
- Focus on different resources for urban environments: People in urban
environments may be less able to spare time and labour but more able
to contribute cash. They may also be better positioned to influence
local business and governments.
- Work with cultural practices: This can mean meetings and associations
segregated by gender, and different genders being associated with
- Foster good, long term relationships: Building good relationships with
the community, including with women and children. Suggestions for
improving this include learning and using people’s names, including
children’s; and patience and commitment.
- Prevent conflicts of interest among mobilisers: Social mobilisers
should only be accountable to the public. They should also have clear
roles free of professional conflicts of interest.
Rao, S. Social mobilisation in urban contexts (GSDRC Helpdesk Research Report 1110). Governance and Social Development Resource Centre, University of Birmingham, Birmingham, UK (2014) 11 pp.