Nigeria has witnessed an exponential growth in internet and social media
use. From a modest 200,000 users in 2000, by 2015 around 51 per cent of
the population is online, increasingly on smart phones. The use of
social media in elections initially became noticeable in the
preparations for the 2011 Nigerian elections, and now receives
widespread media attention for its role in informing, engaging and
empowering citizens in Nigeria and across Africa.
Social media activity presents a novel way to research and understand
attitudes, trends and media consumption. A growing number of academic
and commercial efforts attempt to make sense of social media data sets
for research or (more typically) advertising and marketing purposes.
This project reported in this document examines the potential of social
media for monitoring and communication purposes, using the 2015 Nigerian
elections as a case study. The purpose of the research is to develop an
understanding of the effectiveness of social media use for communication
and monitoring during the 2015 Nigerian election, and draw out lessons
and possibilities for the use of social media data in other elections
There are 2 related publications:
Bartlett, J.; Krasodomski-Jones, A.; Daniel, N.; Fisher, A.; Jesperson, S. Social Media for Election Communication and Monitoring in Nigeria. Demos, London, UK (2015) 64 pp.