This report presents the initial findings from research into social marketing for sanitation in urban Africa, and the key issues that have been identified. A summary of the remaining activities that will be carried out is also provided. An extensive literature review has been completed and used to identify the major areas of interest within the research. Little previous work appears to have been done in relation to social marketing of sanitation. Previous sanitation projects do, however, support the hypothesis that social marketing will be a useful tool in promoting latrine acquisition and use, and experiences in other health fields suggest that social marketing can be effective.
Amaka Obika; Jenkins, M.; Curtis, V.; Howard, G.; TREND Group. Social marketing for Urban Sanitation: Review of evidence and inception report (revised edition). (2002)