Social and behaviour change communication (SBCC) is the use of communication to change behaviours by positively influencing knowledge, attitudes and social norms at the individual and community level. Approaches to SBCC include, but are not limited to: media campaigns, peer educators and mentors, small group sessions, community dialogues and events, and digital tools. This rapid literature review focuses on SBCC interventions in Mozambique across four sectors: family planning (FP); girls’ empowerment; water, sanitation and hygiene (WASH), and nutrition. The most common SBCC approaches across the four sectors include: Inter-personal communication, Community participatory approaches, SMS based platforms, and Media channels. This review draws on evaluations of SBCC intervention, donor reports, and qualitative evidence collected by implementers and funders. There is a relatively large evidence base for FP and nutrition interventions, and a comparatively smaller one for WASH and girls’ empowerment. No lessons learned from integrating WASH and nutrition programming could be found during the course of this review. Although there are examples of nutrition programming including WASH in their counselling interventions, as well as calls for the development of multisectoral programmes. For example, in 2017, UNICEF signed a multi-sectoral proposal covering WASH, nutrition, and behaviour change funded by the EU. The programme will work in Nampula and Zambezia Provinces between 2017 and 2021.
K4D helpdesk reports provide summaries of current research, evidence and lessons learned. This report was commissioned by the UK Department for International Development.
Cooper, R. (2019). Social behaviour change communication interventions in Mozambique. K4D Helpdesk Report 720. Brighton, UK: Institute of Development Studies.
Published 19 December 2019