This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches. A reference copy can be downloaded from the WEDC website (see Document link).
Narender, A.; Chary, S.; Sansom, K. Serving All Urban Consumers: A marketing approach to water services in low- and middle-income countries - Book 6: Sample Strategic marketing plan for water services in Guntar, India. WEDC, Loughborough University, Loughborough, UK (2004) 58 pp. ISBN 1 84380 059 4