Serving All Urban Consumers: A marketing approach to water services in low- and middle-income countries - Book 5: Sample strategic marketing plan for water services in Kampala city, Uganda

From:
Department for International Development
Published
1 January 2004
Country:
Uganda
Document Type:
Book
Theme:
Water and Sanitation
Authors:
Sansom, K., Kayaga, S.

Abstract

This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches. A reference copy can be downloaded from the WEDC website (see Document link).

Citation

WEDC, Loughborough, UK, 112 pp., Price: £14.95, ISBN: 1 84380 058 6

Serving All Urban Consumers: A marketing approach to water services in low- and middle-income countries - Book 5: Sample strategic marketing plan for water services in Kampala city, Uganda

Published 1 January 2004
Contents