The BBC World Service Trust’s conducted research in Senegal to gauge public understanding of climate change
In May 2009, the BBC World Service Trust’s Research and Learning Group, on behalf of the British Council, conducted research in Senegal to gauge public understanding of climate change. The research consisted of 12 focus-group discussions with Senegalese citizens, as well as 17 in-depth interviews with opinion leaders from government, religious institutions, the private sector, the media and civil society. The overall objective was to find out what people think about climate change, and to determine how to tailor communication and media strategies to support Senegal’s response to climate change. Main findings and recommendations are presented in this report. It is suggested that the information and communication needs of Senegalese citizens needs to be at the heart of any national response to climate change.
LeRoux-Rutledge, E.; Burton, M.; McCurdy, P.; Godfrey, A. Senegal talks climate. BBC World Service Trust, London, UK (2010) 17 pp.