The messages includes interventions such as advertising and social media to change attitudes, norms and behaviour about violent conflict
Identify literature on interventions that send messages, such as through advertising, to change attitudes, norms and behaviour about violent conflict. Where possible identify whether these interventions have been effective and what have been the conceptual models behind them.
Research for this helpdesk report did not find a specific body of literature focused on sending messages to change attitudes, norms and behaviour about violent conflict. Rather, there is a wide range of literature that covers interventions to address conflict, which include the sending of messages in one form or another, and often as part of a wider strategy. This report explores the substantial literature on such multi-faceted interventions so as to identify the influence and effectiveness of the message-sending component.
Rao, S. Sending messages to reduce violent conflict (GSDRC Helpdesk Research Report 1050). Governance and Social Development Resource Centre, University of Birmingham, Birmingham, UK (2014) 11 pp.