Scientific Report: Direct and Indirect Tobacco Advertisement, Sponsorship and Promotion in Four Cities of China

Abstract

The Framework Convention on Tobacco Control (FCTC) provides for a comprehensive ban on tobacco advertisement, promotion and sponsorship in any form. In order to increase the FCTC implementation capacity of China, this study was conducted in four large cities (Beijing, Shanghai, Wuhan and Kunming) to determine whether direct or indirect tobacco advertisements are present, as well as to ascertain public opinions regarding restricting or banning tobacco advertisement, and to collect information about the sponsorship activities of Chinese tobacco companies in recent years, and charitable activities of these companies under the guise of corporate social responsibility. This study report concludes by providing the State Administration for Industry and Commerce (SAIC) with relevant recommendations to promote the implementation of the FCTC in China with regard to restricting or banning tobacco advertisements, promotion and sponsorship in China.

Citation

30 pp.

Scientific Report: Direct and Indirect Tobacco Advertisement, Sponsorship and Promotion in Four Cities of China

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