Key Findings presented in this briefing are:
- Innovative traceability mechanisms improve market access and incentives to invest in food product quality
- Consumer demand indicates that free-range duck from certified supply chains would be well received in Ho Chi Minh City
- Premia for local varieties and health status suggest that these systems can be privately financed, contributing to self-directed poverty reduction.
HPAI Research Brief No. 23, 4 pp.