Research Summary: Malaria communication project, Cambodia

To reinforce understanding of malaria prevention BBC Media Action used film and public service announcements on TV and radio

From:
Department for International Development
Published
1 January 2013
Country:
Cambodia
Document Type:
Briefing
Theme:
Health
Authors:
BBC Media Action

Abstract

To reinforce understanding of malaria prevention among their target audiences BBC Media Action used film and public service announcements (PSAs or spots) on Cambodian TV and radio. The broadcasts were also designed to increase demand for early diagnosis and treatment.

Citation

BBC Media Action. Research Summary: Malaria communication project, Cambodia. BBC Media Action, (2013) 2 pp.

Published 1 January 2013
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