Research Summary. Fostering a Responsible Media for South Sudan
This report looks at BBC Media Action training of journalists and senior staff at radio stations
Abstract
BBC Media Action was commissioned by the Dutch Ministry of Foreign Affairs to conduct training of journalists and senior staff at radio stations in South Sudan. Following the training, audiences felt there had been improvements in the quality delivered by radio programmes, although these varied by station. Post-training, most journalists understood the importance of adhering to best practice but stations differed in their ability to ensure responsible reporting. The majority of stations were better at reporting impartially than accurately. Audiences felt that the stations were good at providing balanced and inclusive reporting on political, ethnic and social issues, but wanted less urban-centric reporting and more coverage of local communities. Many journalists felt their ability to effectively manage political discussion programmes had improved after training. All stations fared badly on their perceived effectiveness at investigating stories. Further investment in this area could be of benefit to the industry.
Citation
BBC Media Action. Research Summary. Fostering a Responsible Media for South Sudan. BBC Media Action, UK (2012) 2 pp.