In Cambodia, BBC Media Action is using Loy9, a multimedia initiative funded by United Nations Development Programme (UNDP), to increase youth access to information about civic life and opportunities for participation. Loy9 on radio, TV and online entertains and informs audiences throughout the country and places the stories and voices of young people on a national platform.
Since its inception, qualitative and quantitative research has fed continuously into production and project strategy. Research has found that that young Cambodians generally find the output entertaining, educational and often inspirational.
BBC Media Action. Research Summary. Cambodia Loy9. BBC Media Action, UK (2012) 2 pp.