BBC Media Action works with BBC Swahili service to produce programmes that bring leaders and citizens together
In Tanzania, BBC Media Action works with the BBC Swahili service and local partner stations to produce programmes that bring leaders and citizens together to talk about governance issues. Project station partners see the potential of radio to serve as a round-table for discussions between policy makers and affected communities. However, many station partners felt that policy makers currently talk at citizens rather than engage in a dialogue as they are reluctant to be asked questions. BBC Media Action has focused on featuring citizens’ voices in national and local radio programmes and is working towards citizens being able to question the decisions of their leaders. During pre-testing of the BBC Media Action branded Haba Na Haba programme, audiences said that the programme talked about issues which affected them and put across real voices from their communities.
BBC Media Action. Research Summary. A National Conversation: Governance and media in Tanzania. BBC Media Action, UK (2012) 2 pp.