This paper identifies what evidence is being used in practice and highlights what is needed to move the evidence base forward
Donors, policy-makers and practitioners need evidence to inform their policy and programming choices, resource allocation and spending decisions, yet producing high-quality research and evidence and making use of it is not straightforward. This is particularly the case in sectors that do not have a long history of research or evaluation, those that are operating in fragile states with low research capacity and those that are trying to bring about complex change. The media for development sector is one such example.
This working paper is designed to identify what evidence is being used in practice and to highlight what is now needed to move the media for development evidence base forward. It aims to be used as the start of a sectorial conversation to inform an “evidence agenda” for media for development.
Abraham-Dowsing, K.; Godfrey, A.; Khor, Z. Reframing the evidence debates: a view from the media for development sector. Bridging Theory and Practice Research Dissemination Series: Working Paper Issue 07. BBC Media Action, UK (2014) 37 pp. + appendices