This manual is designed to encourage users from around the world to engage in tobacco control research using qualitative methods and tools. The objective is to expand the body of knowledge that can influence tobacco control policies and programs. In addition, the manual is intended to serve consumers of qualitative research by helping them critically assess the utility of qualitative data for policymaking and programing purposes.
While qualitative research has much to offer the field of tobacco control, it is often neglected in favour of quantitative research. Sometimes this is due to lack of experience in qualitative research; in other cases, it is because policymakers and program planners do not always know how to make maximum use of qualitative data for tobacco control. Understandably, many policymakers need statistical evidence to make policy decisions and design programs. Yet a combination of qualitative and quantitative data can often be extremely useful in developing policies and programs that will be effective, efficient, and lasting. The examples in this manual will help health professionals, economists, program planners, and others to appreciate more deeply the potential benefits of strengthening the foundation of tobacco control with qualitative research.
Mathie, A.; Carnozzi, A. Qualitative Research for Tobacco Control: A How-to Introductory Manual for Researchers and Development Practitioners. IDRC/RITC, Ottawa, Canada (2005) 192 pp. ISBN 1-55250-074-8, e-ISBN 1-55250-354-2