This study concerns uptake and promotion, which has utilized existing products from two previous DFID-funded research projects, R.4775 and R.5049CB. The purpose of this project was to improve local capacity within national fisheries agencies and increase national, regional and international awareness of economic models to maximize the benefits of foreign fishing from the sale of licences and developing monitoring, control and surveillance strategies within East Africa. Two new case studies have also been developed for the coastal states of Kenya and Tanzania based on the control of foreign fishing (CFF) methodology. These should lead to maximum government revenues and sustainable exploitation of offshore marine resources. In addition, through the development of a Communications Plan, a series of policy briefs have targeted key national stakeholders to highlight what action is considered necessary to develop equitable policies to ensure the financial benefits derived from the results are also made available to the poor.