There is reason to believe that Cambodia may be able to target risk mitigation interventions and effectively manage HPAI at a relatively low cost. The purpose of this brief is to provide information supporting balanced approaches to risk management and livelihoods. One possible strategy would be to promote pro-poor HPAI risk reduction by utilizing a demand-driven approach to disease risk mitigation, supporting local cooperatives and/or traceable regional market chains that maintain safety standards that are acceptable to local consumers. Modelled on similar projects undertaken in neighbouring countries, this study combines an assessment of local market chains with an evaluation of household poultry purchasing preferences.
From these studies, two general types of policy recommendations can be derived. The first relates to the consideration of farmers’ market incentives with regard to risk mitigation strategies. The second policy context relates to the strategic importance of small-scale poultry market chains and their pro-poor multiplier effects with regard to national development. Both perspectives have important implications for HPAI risk management policies.
HPAI Research Brief No. 21, 6 pp.