Effective communication on climate change is crucial to action. But while a wealth of information is produced every year, it is not always accessible to those who need it most. This policy briefing draws on data from a survey of more than 33,000 people in Bangladesh, China, India, Indonesia, Nepal, Pakistan and Vietnam. This is the region's largest ever study of public knowledge of and attitudes towards climate change, and this policy briefing provides new insights and solutions for coping with changing weather. We find that that the world’s most vulnerable communities would benefit from media and communication initiatives to help them respond.
Faris, S.; Lipscombe, S.; Whitehead, S.; Wilson, D. Policy Briefing 11. From the ground up: changing the conversation about climate change. BBC Media Action, London, UK (2014) 28 pp.