Persuasion

From:
Department for International Development
Published
1 January 2009
Document Type:
Briefing
Theme:
Research Communication and Uptake

Abstract

This Brief is concerned with persuasive communication, defined as any message that is intended to shape, reinforce, or change the responses of another or others.

Citation

Technical Brief on Communication and Governance, 5 pp.

Persuasion

Published 1 January 2009
Contents