People, Politics, and Change: Building Communication Capacity for Governance Reform

Guide for reform managers, change agents, practitioners and trainers who need to use smart communication techniques

Abstract

‘People, Politics and Change: Building Communication Capacity for Governance Reform’ is an applied facilitator’s guide for reform managers, change agents, development practitioners, and training professionals who need to use smart communication techniques—the relevant concepts, frameworks and applications—to promote change through governance reform. It is grounded on the expert knowledge and practical research from academics and scholars and practitioners in the field, culled and enriched from CommGAP’s series of global dialogue on key governance issues.

This trainer’s guide is designed to help reform leaders and change agents tackle the persistent challenges identified during needs assessment. Core modules, focusing on governance and accountability issues, were fostered in consultation with senior governance practitioners, program managers, communication experts and professionals from the academic and development communities.

Citation

Cabañero-Verzosa, C.; Garcia, H.R. People, Politics, and Change: Building Communication Capacity for Governance Reform. The World Bank, Washington DC, USA 467 pp.

People, Politics, and Change: Building Communication Capacity for Governance Reform

Published 1 January 2011