Imagine a natural disaster hitting 14 million people around the world
and killing almost two million. It would be headline news. But when TB
threatens the lives of the same number of people every year, it goes
By drawing attention to research, making it accessible and raising
questions that policymakers and the public engage with, journalists can
lead the way in the fight against TB.
The public need information based on evidence from research to sort
'fact' from 'fiction' and they need questions asked of government on
their behalf. What is the extent of TB? Who is most vulnerable? How much
do politicians and decision-makers know about TB? What are they doing to
prevent it? Are there common myths or stigmas? Good research has been
done which needs to be publicly discussed so that the right decisions
are made about how to tackle TB.
This briefing document sets out the main issues around communicating TB
research and provides tips and ideas for journalists to develop powerful
stories with a human face.
Panos Media Toolkit on Communicating Research No. 7, Panos London, London, 6 pp.
Panos media toolkit on communicating research, No. 7. Sorting fact from fiction: Improving media reporting on TB