Pakistan: How the people of Pakistan live with climate change and what communication can do
The project surveyed 33,500 people across 7 Asian countries, including 4128 households and 17 opinion-formers in Pakistan
Abstract
Climate Asia is the world’s largest study of people's everyday experience of climate change. The project surveyed 33,500 people across 7 Asian countries, including 4128 households and 17 opinion-formers and experts in Pakistan. Sixteen focus group discussions and 5 community assessments were also conducted across the country.
The research was conducted from March 2012 to January 2013 across Pakistan, including the nationally representative survey conducted during July and August 2012.
This report (in English and Urdu) presents the findings from Pakistan. It explores how people live and deal with environmental and resource changes in order to understand their communication needs and help them respond to changes in climate.
The report concludes by highlighting how the information, insight and tools generated by the Climate Asia project can be used to communicate with other audiences.
Citation
Khadija Zaheer; Colom, A. Pakistan: How the people of Pakistan live with climate change and what communication can do. BBC Media Action, London, USA (2013) 88 pp.
Links
(PDF, 2.8MB)