Overcoming information constraints: improving horticultural marketing and technical information flows to smallholders. Final Technical Report.

Abstract

This project concerns the organisation and performance of vegetable marketing in Ghana, Tanzania and Zimbabwe, representing three different regions of Sub-Saharan Africa (SSA). Smallholder farmers in these countries – and more widely in SSA - face a range of marketing problems, among which informational constraints are much cited but little researched. Producers experience a weak bargaining position vis-à-vis traders: often they do not have timely access to salient and accurate information on prices, locations of effective demand, preferred quality characteristics of horticultural produce, nor alternative and trustworthy marketing channels.

Citation

Wye College, University of London, UK., 27 pp.

Overcoming information constraints: improving horticultural marketing and technical information flows to smallholders. Final Technical Report.

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