Climate Asia is the world's largest study of people's everyday
experience of climate change. The project surveyed 33,500 people across
7 Asian countries, including 2,354 households and 20 opinion formers and
experts in Nepal. Twelve focus group discussions and 5 community
assessments were carried out across the country.
The research was conducted from May 2012 to March 2013 across all
Nepal’s ecological and developmental regions. This included a nationally
representative survey conducted during July and August 2012. Climate
Asia recorded the opinions, insights and needs of the population, more
than 70% of whom live on less than $2 (£1.30) a day.
This report (in English and Nepali) presents the findings from Nepal.
This report explores how people live and deal with change in order to
understand their communication needs and help them respond to changes in
climate. Sections 1 and 2 of the report highlight how recent positive
changes, including increasing development, have come hand-in-hand with
new concerns about the environment, changes in climate and access to
food, water and energy.
In sections 3 and 4, the report details how people are responding to
change and the factors that enable and constrain response. This includes
how informed they feel and the extent to which they are engaged in their
Section 5 explores how different stakeholders can use these insights to
craft communication that supports people to respond to changes in
Section 6 introduces segments for understanding people's needs in
Nepal. Analysis of Climate Asia data allowed researchers to segment the
people surveyed into groups. These segments help us to understand
people's needs, as well as to identify communication opportunities to
enable effective action.
Section 7 details the communication channels Nepalis use now and how to
best reach people through the media.
Finally, Section 8 builds on all of this information to identify three
important priority audiences – farmers, housewives living in the Terai,
and young people aged 15–24 – and highlights each audience's specific
The report concludes by highlighting how the information, insight and
tools generated by the Climate Asia project can be used to communicate
with other audiences.
Colom, A.; Pradhan, S. Nepal: How the people of Nepal live with climate change and what communication can do. BBC Media Action, London, UK (2013) 72 pp.