Motivation has long been established as an essential determinant of human behaviour, influencing every day decisions as well as long-term goals. Therefore the aim of this study was to explore the motivational factors important to livestock keeping. Ultimately, the objective is to develop a decision support tool, which will facilitate not only restocking projects but a wide range of different livestock development programmes to identify appropriately motivated clients.
Nielsen, L.; Heffernan, C. Motivation and livestock-based livelihoods: An assessment of the determinants of motivation among restocked households in Kenya. In: Responding to the Increasing Global Demand for Animal Products: Programme and Summaries 111. (2004) 236-237.