This guide is primarily a how-to manual of tools, resources, and tips
for the benefit of development researchers interested in opening an
ongoing dialogue with the media and a reliable avenue for disseminating
their research. It is intended to give researchers valuable insights in
the professional cultures and operations of the media in East Africa and
practical knowledge on how to convey research results with the media in
compelling form, substance and style. It is specifically targeted at
researchers in eight countries of East Africa and the Horn of Africa:
Dijbouti, Eritrea, Ethiopia, Kenya, Somalia, Tanzania and Uganda.
This handbook clarifies the professional context of journalism that
development researchers must be aware of in their media outreach
efforts. It offers a series of practical tips on how to effectively
present and package development research for the consumption of the
media and for the benefit of their audiences. The handbook also gives
some extra insights into the structure of the media industry and
journalistic profession in Eastern Africa generally. Researchers are
reminded that development research must ultimately compete for time and
space, and have the same appeal, as any other category of public
information and news. In many significant ways, therefore, suggestions
in this guide reflect the typical advice that anybody interested
communicating important public issues via the media would find
applicable and handy. Similarly, although the advice in this guide draws
on specific examples and experiences from selected countries in Eastern
Africa, development researchers across the region will find the
guidelines equally relevant.
Panos Eastern Africa, Kampala, Uganda, 46 pp.
Media Handbook for Development Researchers.