Media concerns about WHO Framework Convention on Tobacco Control and tobacco control activities in Vietnam.


This study combined a semi-structured survey and in-depth interviews in order to (i) characterize the gaps in media personnel’s exposure to tobacco related information; (ii) identify factors that inhibited and facilitated positive tobacco control media coverage; (iii) identify the extent to which media personnel opinions and attitudes were influenced directly or indirectly by the tobacco industry in Vietnam; and (iv) identify methods and avenues through which media personnel could serve as tobacco control advocates.


69 + 4 pp.

Published 1 January 2006