Market potential analysis for water purifier using nanotechnology for the bottom of pyramid market.
A study was conducted to assess the market viability of a low cost water purifier aimed at the Bottom of the Pyramid market. The current market scenario among the target audience (consumers) and among the trade (dealers and retailers selling water purifiers) was investigated by means of a semi-structure questionnaire in the states of Uttar Pradesh, Punjab and Haryana. The findings are presented in sections on Consumer insight, Retailer's feedback, Perception of experts about providing 'safe drinking water' and an overview of best practices in providing products and services to a rural population in India.
GRASP Analytique Private Limited, New Delhi, India, 55 pp.