Maize Consumption Patterns and Consumer Preferences in Zambia
Maize is the major food crop in most of eastern and southern Africa. In Zambia, HarvestPlus and its partners are working to develop and disseminate vitamin A-enriched orange maize varieties in order to help tackle vitamin A deficiency among rural populations. This paper presents the results of a survey covering: maize production; food consumption; awareness and knowledge of vitamin A and its sources; sources of information on agriculture, nutrition, and health; and use of various media sources. The aim is to assist with planning awareness and information campaigns to increase acceptance of orange maize varieties.
de Groote, H.; Gitonga, Z.; Kasuta, E.; Asare-Marfo, D.; Birol, E. Maize Consumption Patterns and Consumer Preferences in Zambia. HarvestPlus Research for Action No. 5, 17 pp.