Maize is the major food crop in most of eastern and southern Africa. In Zambia, HarvestPlus and its partners are working to develop and disseminate vitamin A-enriched orange maize varieties in order to help tackle vitamin A deficiency among rural populations. This paper presents the results of a survey covering: maize production; food consumption; awareness and knowledge of vitamin A and its sources; sources of information on agriculture, nutrition, and health; and use of various media sources. The aim is to assist with planning awareness and information campaigns to increase acceptance of orange maize varieties.
de Groote, H.; Gitonga, Z.; Kasuta, E.; Asare-Marfo, D.; Birol, E. Maize Consumption Patterns and Consumer Preferences in Zambia. HarvestPlus Research for Action No. 5, 17 pp.