It’s the little things that count... The impact of two small changes to the AuthorAID website on visitor numbers and page views

This case study shows 2 small changes that almost tripled the AuthorAID website's page views

From:
Department for International Development
Published
1 January 2011
Document Type:
Case Study
Theme:
Research Communication and Uptake
Authors:
Walker, J.

Abstract

Accessibility is absolutely essential for a website, particularly one working on a global scale. A website needs to look good, be easy to navigate, load quickly in both high and low bandwidth environments and meet the needs of a diverse and varied audience. This case study shows two small changes that almost tripled the AuthorAID website’s page views.

Citation

Walker, J. It’s the little things that count… The impact of two small changes to the AuthorAID website on visitor numbers and page views. INASP, Oxford, UK (2011) 1 pp.

It’s the little things that count… The impact of two small changes to the AuthorAID website on visitor numbers and page views.

Published 1 January 2011
Contents