RIU is using an innovations systems approach to achieve wide scale adoption of research outputs. In this approach the farmer is a central but not sole recipient of new information because strengthening the entire system which provides farmers with goods, services and access to markets is more likely to achieve wide scale adoption than strengthening the farmer alone.
The concept of information markets is key to the innovations systems approach because it emphasises the importance of satisfying the needs of all those who demand (use) and supply information and of the value of information to society.
This ‘guide’ for the research community and national innovation coalitions (NICs) is a preliminary attempt to explain how ‘information and knowledge service markets’ can help wide-scale adoption of research products.
Information and Knowledge Service Markets: A Guide