Infectious ideas: modelling the diffusion of ideas across social networks

From:
Department for International Development
Published
1 January 2003
Country:
Zimbabwe
Document Type:
Journal Article
Theme:
Climate and Environment
Authors:
Haggith, M., Prabhu, R., Pierce Colfer, C.J., Ritchie, B., Thomson, A., Mudavanhu, H.

Abstract

This paper describes an exploratory modelling study investigating how social network patterns affect the way ideas spread around communities. It concludes that increasing the density of social networks increases the spread of successful ideas whilst speeding the loss of ideas with no competitive advantage. Some different kinds of competitive advantage are explored in the context of forest management and rural extension.

Citation

Haggith, M.; Prabhu, R.; Pierce Colfer, C. J.; Ritchie, B.; Thomson, A.; Mudavanhu, H. Infectious ideas: modelling the diffusion of ideas across social networks. Small-scale Forest Economics, Management and Policy (2003) 2 (2) 225-239.

Infectious ideas: modelling the diffusion of ideas across social networks

Published 1 January 2003
Contents