Climate Asia is the worlds largest study of people’s everyday experience
of climate change. The project surveyed 33,500 people across 7 Asian
countries, including 4985 households in Indonesia. Climate Asia also
conducted 16 focus groups with men and women from different social
backgrounds across 7 locations in Indonesia; 22 in-depth interviews with
key experts and opinion-formers from government, civil society, business
and academia; and community assessments with 7 communities vulnerable to
changes in climate. The research was conducted from February to October
This report (available in English and Indonesian) presents the findings
from Indonesia. It seeks to build a picture of how people live their
lives and deal with change, in order to understand their communication
needs and help them respond to changes and variations in climate.
Section 1 details how Indonesians live now – focusing on the values
people hold and recent economic development. Development has, however,
come hand-in-hand with concerns about the environment, including
deforestation and changes in climate, which are highlighted in section
In section 3, the report details how people are affected by changes in
climate and access to resources and how they respond to the resulting
impact they feel.
Section 4 includes an analysis of the factors that enable and constrain
this response. It emphasises the role played by government, how people
are motivated to take action by concerns about their health and the
importance of community structures in Indonesia.
Section 5 explores the media and communication landscape of Indonesia,
focusing on the information people want as well as the formats and media
they would like to receive it through, and also summarises Indonesian
Section 6 provides advice to stakeholders on how to communicate with the
Indonesian public to encourage response to changes in climate. Analysis
of Climate Asia data allowed researchers to segment the people surveyed
into groups, and section 7 introduces these segments which are then used
to identify and understand the needs of different groups of people, as
well as to identify communication opportunities to enable effective
Finally, section 8 builds on all of this information to identify three
important priority audiences – opinion-formers in communities, farmers
and fishermen, and people living in larger cities – and highlights each
audience’s specific communication needs and how media might be used to
The report concludes by highlighting how the information, insight and
tools generated by the Climate Asia project can be used to communicate
with other audiences.
Copsey, T.; Dalimunthe, S.; Hoijtink, L.; Stoll, N. Indonesia: How the people of Indonesia live with climate change and what communication can do. BBC Media Action, London, UK (2013) 86 pp.