Climate Asia is the worlds largest study of people’s everyday experience of climate change. The project surveyed 33,500 people across 7 Asian countries, including 4985 households in Indonesia. Climate Asia also conducted 16 focus groups with men and women from different social backgrounds across 7 locations in Indonesia; 22 in-depth interviews with key experts and opinion-formers from government, civil society, business and academia; and community assessments with 7 communities vulnerable to changes in climate. The research was conducted from February to October 2012.
This report (available in English and Indonesian) presents the findings from Indonesia. It seeks to build a picture of how people live their lives and deal with change, in order to understand their communication needs and help them respond to changes and variations in climate.
Section 1 details how Indonesians live now – focusing on the values people hold and recent economic development. Development has, however, come hand-in-hand with concerns about the environment, including deforestation and changes in climate, which are highlighted in section 2.
In section 3, the report details how people are affected by changes in climate and access to resources and how they respond to the resulting impact they feel.
Section 4 includes an analysis of the factors that enable and constrain this response. It emphasises the role played by government, how people are motivated to take action by concerns about their health and the importance of community structures in Indonesia.
Section 5 explores the media and communication landscape of Indonesia, focusing on the information people want as well as the formats and media they would like to receive it through, and also summarises Indonesian media habits.
Section 6 provides advice to stakeholders on how to communicate with the Indonesian public to encourage response to changes in climate. Analysis of Climate Asia data allowed researchers to segment the people surveyed into groups, and section 7 introduces these segments which are then used to identify and understand the needs of different groups of people, as well as to identify communication opportunities to enable effective action.
Finally, section 8 builds on all of this information to identify three important priority audiences – opinion-formers in communities, farmers and fishermen, and people living in larger cities – and highlights each audience’s specific communication needs and how media might be used to reach them.
The report concludes by highlighting how the information, insight and tools generated by the Climate Asia project can be used to communicate with other audiences.
Copsey, T.; Dalimunthe, S.; Hoijtink, L.; Stoll, N. Indonesia: How the people of Indonesia live with climate change and what communication can do. BBC Media Action, London, UK (2013) 86 pp.