Improved communication strategies for Renewable Natural Resource Research outputs.
These guidelines are intended for the use of the natural resources (NR) research programme and project managers and staff in the UK and overseas. The aim of the guidelines is to help: programme managers ensure that a communication strategy, targeted at intermediate and end users, is incorporated into project design by giving them an overview of the kinds of processes and activities that need to take place and the issues that need to be addressed; and project managers make decisions with whom to collaborate in relation to communication activities and products, to understand the processes that go into a communication strategy, the issues to be addressed, the kinds of skills needed and where they might come from, the nature of the collaborative links that need to be made if communication is to succeed, and the ways in which different media and methods can be used when communicating NR research outputs to intermediate and end users.
Chatham, UK: Natural Resources Institute, ISBN 0 85954 496-6. 27 pp.